We’re thrilled to welcome our newest collaboration with the incredibly talented Maja Lindberg, the artist behind our 2025 Christmas Collection.

Maja’s whimsical, storybook-inspired illustrations bring a quiet magic to the season, making her the perfect creative partner for our Christmas range. Her work comes to life across our beloved Christmas Cards, Gift Wrap, Cracker Kits, Puzzles, Shopping Bags and more to come – capturing the wonder of Christmas in every detail.

We sat down with Maja to talk about her creative process, festive inspiration, and what it’s been like bringing this beautiful collection to life.

Pictured: Artist Maja Lindberg and her studio in Lomma, southern Sweden. 

Hi Maja! We’re so excited to collaborate with you on our 2025 Christmas Collection. To start us off, could you tell us a little about yourself and where you’re based?
I’m from the south of Sweden and live in a small seaside town called Lomma with my husband and our cat. My two children have now grown up and moved out, but family remains a big inspiration in my life. I’ve been working as an illustrator for 15 years, and each day I enjoy walking over to my little studio right next to our house – it’s a cozy space where I can focus and let ideas unfold.

You began your artistic journey in ceramics, then web design, before fully embracing illustration. How have those early days shaped your work as an illustrator today?
My path through ceramics and web design gave me tools I still rely on. Ceramics taught me patience (even though that was one of the reasons that I gave up Ceramics), a love of form and texture, while web design trained my eye for layout, clarity, and how an image guides the viewer. In illustration, those come together: I try to bring depth into my work, but also a sense of balance and readability.

Your illustrations often carry a sense of mystery and whimsy. Can you share a bit about how your personal style as an illustrator has evolved over the years and what influences have shaped your current aesthetic?
In the beginning I leaned more toward atmospheric images with quite a lot of darkness in them, but over time I’ve tried to draw a lot more playful and colourful work, mostly because it’s selling better. I think that my imagination comes from my love of stories and partly from observing nature and everyday life, where small details can feel magical if you pause long enough. Influences range from classic fairy-tale illustration to Scandinavian design traditions. Today, I try to blend whimsy with a touch of the surreal, creating images that feel inviting but also a little enigmatic. 

Pictured: The Christmas Village 1000pc Puzzle, Santa's Toy Workshop Christmas Card & Heirloom Holly Christmas Christmas Cracker Kit

In creating art for a themed collection like Christmas, how do you balance festive motifs with your signature style?
I start with the atmosphere I want to create – a sense of warmth, wonder, and a little mystery – and then weave in festive elements in a more subtle way. So maybe it’s the glow of candlelight, a quiet snowfall, or a small detail like a star or sprig of greenery. That way the work still feels connected to my own style – dreamy, slightly whimsical, and timeless – while also carrying the spirit of the season.

What does Christmas mean to you personally, and do any festive traditions or childhood memories find their way into your illustrations?
Growing up in the south of Sweden, we aren’t very spoiled with white Christmas landscapes, maybe once a century it happens that we wake up with a white view outside the window. But Christmas for me is Advent candles and decorations in every corner, simple traditions like baking or gathering with family. Those memories often slip into my illustrations, not always literally, but in the mood: a soft glow in the dark, a feeling of stillness, or small details that hint at wonder.

Of all the designs and pieces in our Christmas collection, is there one that holds a special meaning for you – maybe one that you enjoyed illustrating most?
I really enjoyed creating Santa’s Toy Workshop. As a child, I loved gazing into toy shop windows and making my wishlist for Santa, and those memories came back while I was illustrating it. I also had a lot of fun working with the composition, filling it with little details that invite the viewer to explore.

What has been the most rewarding aspect of seeing your illustrations come to life in products like Christmas gift wrap, linens, puzzles and Christmas ornaments?
The most rewarding part is seeing how the illustrations take on a new life once they’re on everyday objects people actually use and enjoy. A drawing that began as something very personal suddenly becomes part of someone’s celebration, home, or family tradition. Knowing that my art can bring a little magic to a holiday table, a wrapped gift, or even a quiet puzzle moment feels very special.

 
Pictured: The Christmas Village Medium Gift Bag, Santa's Workshop Reusable Shopping Bag & The Christmas Village 12pk Gift Tags

How has your experience been working with Bespoke Letterpress, and what does this partnership mean to you?
Working with Bespoke Letterpress has been such a joy. Their commitment to craftsmanship and detail really resonates with me, and it feels like a true collaboration where my illustrations are treated with great care. To see my work translated into such beautifully made products is very rewarding. This partnership means a lot because it allows my art to reach people with pieces that become part of their homes and celebrations.

How do you approach colour, texture and detail in your artworks – especially when seeing them translated into products that people can hold and use daily?
Colour, texture, and detail are always central in my work. I use colour to set the mood – often soft, muted tones with small contrasts that create a sense of depth and atmosphere. Texture is equally important, even when I work digitally, because I want the image to feel tactile and alive, almost as if you could reach out and touch it. And the details are what invite people to linger – little elements that reveal themselves slowly.

Finally, what’s next for you, Maja? Are there any exciting upcoming projects or dreams you’re able to share with us?
Right now, I’m working on a board game for a French company, which is such a fun project. My family and I have always played a lot of games, especially around Christmas, so getting the chance to design and illustrate one has long been a dream of mine.

This year has also been full of fantastic collaborations, including the work for Bespoke Letterpress, thanks to my wonderful agent, Jehane, and her amazing team.

Explore our full 2025 Christmas Collection here.